Mastering Business in Korea

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Mastering Business in A Practical Guide is a comprehensive overview of conducting business affairs in Korea by two business authorities with a combined half-century of experience in the Korean commercial environment. Chapters aim to analyze the source of cultural, technical and legal issues in the Korean business world, to examine the role of business etiquettes and standards in Korean culture, to focus on previously uncovered subjects such as the cultural background of Korean business principles, the relationship between supervisors and subordinates in the Korean corporate environment, and the ever-changing reality of the Korean market. Mastering Business in Korea is a timely and relevant handbook of information you need to succeed in the challenging business environment of Korea, one of the world's leading and dynamic economies. In an engaging and easy-to-read format, Coyner and Jang explain the ins and outs of contemporary Korean business culture, including business etiquette, work rules, and marketing to the Korean consumer. Mastering Business in Korea offers pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.