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Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.
Buchkauf
End of Competitive Advantage, Rita McGrath, Alex Gourlay
- Sprache
- Erscheinungsdatum
- 2013
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- (Hardcover),
- Buchzustand
- Beschädigt
- Preis
- € 8,22
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- Titel
- End of Competitive Advantage
- Sprache
- Englisch
- Autor*innen
- Rita McGrath, Alex Gourlay
- Verlag
- Perseus Books
- Erscheinungsdatum
- 2013
- Einband
- Hardcover
- Seitenzahl
- 204
- ISBN10
- 1422172813
- ISBN13
- 9781422172810
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Ökonomie, USA, Technologie, Management & Personalverwaltung, Führung, Unternehmertum
- Beschreibung
- Argues that sustainable competitive advantage can no longer be the Holy Grail for companies due to a constantly changing environment, and offers a new set of principles for winning in a volatile and uncertain marketplace.