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Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Buchkauf
Understanding Media Economics, Gillian Doyle
- Sprache
- Erscheinungsdatum
- 2002
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- Gebraucht - Gut
- Preis
- € 4,79
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- Titel
- Understanding Media Economics
- Sprache
- Englisch
- Autor*innen
- Gillian Doyle
- Verlag
- SAGE Publications Ltd
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 184
- ISBN10
- 076196875X
- ISBN13
- 9780761968757
- Reihe
- Schlagwörter
- Sachbücher, Sozialwissenschaften, Handel, Wirtschaft & Management, Ökonomie, Soziologie, Massenmedien
- Beschreibung
- Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.