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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Buchkauf
Strategic Marketing, Todd A. Mooradian
- Sprache
- Erscheinungsdatum
- 2013
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- (Paperback)
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- Titel
- Strategic Marketing
- Untertitel
- Pearson New International Edition
- Sprache
- Englisch
- Autor*innen
- Todd A. Mooradian
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- Seitenzahl
- 434
- ISBN10
- 1292020563
- ISBN13
- 9781292020563
- Reihe
- Schlagwörter
- Ökonomie, Marketing & PR
- Beschreibung
- For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.