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Polling Matters

Why Leaders Must Listen to the Wisdom of the People

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Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.

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Polling Matters, Frank Newport

Sprache
Erscheinungsdatum
2004
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(Hardcover)
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Titel
Polling Matters
Untertitel
Why Leaders Must Listen to the Wisdom of the People
Sprache
Englisch
Autor*innen
Frank Newport
Erscheinungsdatum
2004
Einband
Hardcover
Seitenzahl
320
ISBN10
0446530646
ISBN13
9780446530644
Reihe
Beschreibung
Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. The Gallup Organization reveals: what polls really are and how they are conducted; why the information polls provide is so vitally important to modern society today; how this valuable information can be used more effectively, and more.