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- 244 Seiten
- 9 Lesestunden
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Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.
Buchkauf
Customer Obsession, Ad Nederlof, Dr. Jon Anton
- Sprache
- Erscheinungsdatum
- 2002
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- € 5,99
Keiner hat bisher bewertet.
- Titel
- Customer Obsession
- Untertitel
- Your Roadmap to Profitable CRM
- Sprache
- Englisch
- Autor*innen
- Ad Nederlof, Dr. Jon Anton
- Verlag
- Anton Press
- Erscheinungsdatum
- 2002
- Einband
- Paperback
- Seitenzahl
- 244
- ISBN10
- 097196520X
- ISBN13
- 9780971965201
- Reihe
- Schlagwörter
- Beschreibung
- Finally, here is a book that covers the complete "journey" of CRM implementation. Ad Nederlof and Dr. Jon Anton have done the near to position CRM in such a way that it makes practical sense to C-level executives. Beginning with the title of the book, "Customer Obsession," on through the last chapter, this book positions CRM for what it really is, namely, a complete change in corporate strategy, from the top down, that brings the customer into focus.