Mehr zum Buch
This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.
Buchkauf
Key Marketing Concepts, Mike Meldrum, Malcolm McDonald
- Sprache
- Erscheinungsdatum
- 1995
- Einband
- (Paperback),
- Buchzustand
- Beschädigt
- Preis
- € 6,71
Keiner hat bisher bewertet.
- Titel
- Key Marketing Concepts
- Sprache
- Englisch
- Autor*innen
- Mike Meldrum, Malcolm McDonald
- Verlag
- Palgrave Macmillan
- Erscheinungsdatum
- 1995
- Einband
- Paperback
- Seitenzahl
- 320
- ISBN10
- 0333645634
- ISBN13
- 9780333645635
- Reihe
- Schlagwörter
- Handel, Marketing & PR, Ausbildung, Training, Für Fortgeschrittene
- Beschreibung
- This book is designed to complement courses and programmes which either include marketing as a non-specialist subject or which provide overviews of the subject rather than dealing with issues in some depth. Each of the 45 topics is presented as a 10-minute 'read' - a stand-alone discussion of approximately 1000 words, which covers the essential issues of that particular concept. It is therefore best used as a support to back-up and complement teaching and reading as people proceed through a short course or for delegates to take away to remind them of the materials covered on a programme. It is also a useful aid for practising managers who need to revisit marketing concepts on an irregular basis.