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The ultimate guide to the ABM movement transforming B2B marketing and sales. The authors reveal the secrets behind their signature TEAM--target, engage, activate, and measure--framework to transform your approach to market, sell and retain your ideal customers. -- Adapted from back cover
Buchkauf
ABM is B2., Sangram Vajre
- Sprache
- Erscheinungsdatum
- 2019
- Einband
- (Paperback)
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- Titel
- ABM is B2.
- Untertitel
- Why B2B Marketing and Sales is Broken and How to Fix it
- Sprache
- Englisch
- Autor*innen
- Sangram Vajre
- Verlag
- Ideapress Publishing
- Erscheinungsdatum
- 2019
- Einband
- Paperback
- Seitenzahl
- 183
- ISBN10
- 194085895X
- ISBN13
- 9781940858951
- Reihe
- Schlagwörter
- Handel, Marketing & PR, Entwicklung
- Beschreibung
- The ultimate guide to the ABM movement transforming B2B marketing and sales. The authors reveal the secrets behind their signature TEAM--target, engage, activate, and measure--framework to transform your approach to market, sell and retain your ideal customers. -- Adapted from back cover