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- 304 Seiten
- 11 Lesestunden
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The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.
Buchkauf
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, Paharia Rajat
- Sprache
- Erscheinungsdatum
- 2013
- Einband
- (Hardcover)
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- Titel
- Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Untertitel
- How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
- Sprache
- Englisch
- Autor*innen
- Paharia Rajat
- Erscheinungsdatum
- 2013
- Einband
- Hardcover
- Seitenzahl
- 304
- ISBN10
- 0071813373
- ISBN13
- 9780071813372
- Reihe
- Kategorien
- Schlagwörter
- Handel, Technologie, Führung, Kommunikation, Marketing & PR, Ausbildung, Training, Werbung und Promotion, Unternehmenskultur, Konsumentenverhalten, Big Data, Verhaltensökonomie
- Beschreibung
- The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.