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E-Commerce Branding

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  • 240 Seiten
  • 9 Lesestunden

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An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. With page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.

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E-Commerce Branding, SendPoints Staff

Sprache
Erscheinungsdatum
2017
Einband
(Hardcover),
Buchzustand
Gebraucht - Gut
Preis
€ 16,49

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Titel
E-Commerce Branding
Sprache
Englisch
Autor*innen
SendPoints Staff
Erscheinungsdatum
2017
Einband
Hardcover
Seitenzahl
240
ISBN10
9887757330
ISBN13
9789887757337
Reihe
Beschreibung
An incredibly competitive arena where retention is key, e-commerce must concern itself first and foremost with user experience. Combining a cohesive visual identity with ease of use to create a space that consumers respond to. E-Commerce Branding provides an essential guideline from webpage design to brand image in both digital and print media. With page-by-page examples of wireframing for both classic and innovative layouts, theme discussions with international design studios and numerous case studies where both traditional elements such as logos, product photography and packaging, and special effects such as 3D, stop motion, video and audio have effectively been employed to augment user experience.