Das Buch ist derzeit nicht auf Lager
Mehr zum Buch
Offering an in-depth look at Chinese corporations, the book features executive interviews and firsthand accounts that illuminate their strategies for international expansion. It provides essential context for understanding the rise of these companies both domestically and globally, while also exploring how Western businesses can effectively compete in this evolving landscape.
Buchkauf
China Goes West, Joel Backaler
- Sprache
- Erscheinungsdatum
- 2014
- Einband
- (Hardcover)
Wir benachrichtigen dich per E-Mail.
Keiner hat bisher bewertet.
- Titel
- China Goes West
- Untertitel
- Everything You Need to Know about Chinese Companies Going Global
- Sprache
- Englisch
- Autor*innen
- Joel Backaler
- Erscheinungsdatum
- 2014
- Einband
- Hardcover
- Seitenzahl
- 207
- ISBN10
- 1137293926
- ISBN13
- 9781137293923
- Reihe
- Kategorien
- Schlagwörter
- Handel, Wissenschaft, Asien, Führung, China, Marketing & PR, Kultur, Forschung, Erfolg, Wissenschaft und Technik
- Beschreibung
- Offering an in-depth look at Chinese corporations, the book features executive interviews and firsthand accounts that illuminate their strategies for international expansion. It provides essential context for understanding the rise of these companies both domestically and globally, while also exploring how Western businesses can effectively compete in this evolving landscape.