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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.
Buchkauf
Successful Marketing Strategies for High-Tech Firms, Eric Viardot
- Sprache
- Erscheinungsdatum
- 2004
- Einband
- (Hardcover),
- Buchzustand
- Gebraucht - Sehr gut
- Preis
- € 6,49
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- Titel
- Successful Marketing Strategies for High-Tech Firms
- Untertitel
- Third Edition
- Sprache
- Englisch
- Autor*innen
- Eric Viardot
- Verlag
- Artech House Publishers
- Erscheinungsdatum
- 2004
- Einband
- Hardcover
- Seitenzahl
- 326
- ISBN10
- 1580537006
- ISBN13
- 9781580537001
- Reihe
- Kategorien
- Schlagwörter
- Handel, USA, Technologie, Marketing & PR
- Beschreibung
- This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.