Rethink Your Marketing

Mehr zum Buch

If your business is stuck and you just cannot seem to grow beyond your current plateau, Rethink Your Marketing arms you with seven strategies for fueling your revenue growth. Rethink Your Marketing helps you to identify the specific levers of your marketing that will enable you to cut through the noise to what truly moves the needle. Rethink Your Marketing includes marketing wisdom from more than 50 companies. Want to know how Domino's became the fastest-growing restaurant in the U.S.? Want to know how Eloqua went from near bankruptcy to being acquired for $871 million? Want to know how Legendary Entertainment is upending the way the entire movie industry markets films? Want to know what Tough Mudder is plotting for the future? This book's got you covered! From audience targeting and neuromarketing, to marketing mix and marketing metrics, after reading this book you'll learn a variety of paths for unleashing revenue growth. From basketball-playing sumo wrestlers to innovative revenue models, you'll uncover how dozens of highly successful brands are achieving marketing breakthroughs and accelerating their growth. Read Rethink Your Marketing, and learn to transform your business.