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Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.
Buchkauf
Marketing Research, Alvin C. Burns, Ronald F. Bush
- Sprache
- Erscheinungsdatum
- 2003
- Einband
- (Hardcover),
- Buchzustand
- Gebraucht - Gut
- Preis
- € 24,49
Keiner hat bisher bewertet.
- Titel
- Marketing Research
- Untertitel
- Online Research Applications - Fourth Edition, SPSS 11.0 Included, United States Edition
- Sprache
- Englisch
- Autor*innen
- Alvin C. Burns, Ronald F. Bush
- Verlag
- Prentice Hall
- Erscheinungsdatum
- 2003
- Einband
- Hardcover
- Seitenzahl
- 672
- ISBN10
- 0130351350
- ISBN13
- 9780130351357
- Reihe
- Kategorien
- Schlagwörter
- Marketing & PR, Forschung, Internet
- Beschreibung
- Now ranked the #1 selling Marketing Research book at the undergraduate level. Every copy includes SPSS Student Edition 11.0 on CD-ROM. An ISBN for Book without SPSS is available upon request. NEW - nearly every chapter includes coverage on how the Internet and new technologies are impacting research methods, for better and for worse. The authors also recruited a Blue Ribbon Panel of marketing research professionals. The Panel explores today's increasingly digital research environment from a practitioner's point of view.