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The Marketing Pocketbook
Autor*innen
Mehr zum Buch
Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.
Buchkauf
The Marketing Pocketbook, Tony Fletcher, Neil Russell-Jones
- Sprache
- Erscheinungsdatum
- 1996
- Einband
- (Paperback)
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- Titel
- The Marketing Pocketbook
- Sprache
- Englisch
- Autor*innen
- Tony Fletcher, Neil Russell-Jones
- Verlag
- Management Pocket Books
- Erscheinungsdatum
- 1996
- Einband
- Paperback
- Seitenzahl
- 112
- ISBN10
- 1870471407
- ISBN13
- 9781870471404
- Reihe
- Schlagwörter
- Marketing & PR
- Beschreibung
- Do you know why your customers buy from you, and where your product fits in the market place? Marketing should not be the province of a single department, but should involve the whole organization. Covers market research, strategy, marketing mix, tactics and methods of communication.