This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text
Edmund Jerome Mc Carthy Reihenfolge der Bücher (Chronologisch)


Basic Marketing
- 734 Seiten
- 26 Lesestunden
Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.