James H. Donnelly Bücher

Name index 754-757 pp., Subject index 758-762 pp., Company index 764-765 pp.

Fundamentals of Management emphasizes three managerial tasks facing 1) Managing work and organizations 2) Managing people and 3) Managing production and operations. This type of organization has been described as the "Schools Approach": The Classical School, The Behavioral School and The Quantitative School.

A consistent theme throughout this edition is that effective management of organizational behaviour needs an understanding of theory, research and practice. The text is organized and presented in a sequence based on these three characteristics.

This text covers both micro and macro topics, continuing the research base set by previous editions. Each chapter contains close-up boxes, case for analysis and experimental exercise which provide the student with real-world applications.

Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.