William Duggan's 2007 work demonstrated how innovation occurs in business and aligns with modern neuroscience on idea formation. In his latest book, he provides a step-by-step guide for individuals and organizations to implement this method for their own innovations. Duggan addresses the critical issue of how innovation truly unfolds. While other creativity and strategy methods focus on research and analysis, they often lack guidance on developing actionable creative ideas or rely on the randomness of brainstorming. Instead, Duggan outlines a three-step method that mirrors the brain's natural process: breaking down a problem, searching for past examples, and creating new combinations to solve it. This approach reveals how innovation genuinely occurs. He explains how to apply these steps for innovation in various contexts, whether individually, as a team, or at the organizational level. The key middle step involves a "what-works scan," encouraging a global search for effective ideas beyond one’s immediate environment. Real-world cases, from Netflix to Edison and Google to Henry Ford, illustrate this creative strategy. Moreover, Duggan shows how to integrate this approach with existing methods like Porter's Five Forces or Design Thinking, demystifying innovation and making it accessible.
William Duggan Reihenfolge der Bücher (Chronologisch)
"This book will be the first to introduce formally, authoritatively, and convincingly the notion of strategic intuition to the business and finance communities. All strategic leaders can benefit immensely from it.--Douglas C. Lovelace, Senior National Security Strategist.
A commonsense approach to creating effective new strategies from ones that are proven to work From Napoleon through Jack Welch, great leaders have always "borrowed" great ideas from others. The Art of What Works cuts against the grain of today's one-size-fits-all strategic gurus to argue that there are no intrinsically good or bad strategies--just flexible strategies that work best in given situations. Welch's appropriation of Six Sigma from Motorola, and use of its best features to revitalize GE, is a recent example of this approach. In this insightful and practical guide, leading strategist William Duggan lays the groundwork for building new strategic frameworks by observing what works--and what doesn't--in the real world. The Art of What Works shows business professionals how