William Duggan Reihenfolge der Bücher (Chronologisch)

William Duggan—a leading expert on innovation and strategic thinking—offers a guide to navigating the maze from idea to implementation.

Bringing together business concepts with stories of creativity in art, politics, and history to provide a visual and accessible guide to the art and science of new and useful ideas, the authors help unlock the secret to creativity in business and in life.

William Duggan's 2007 work demonstrated how innovation occurs in business and aligns with modern neuroscience on idea formation. In his latest book, he provides a step-by-step guide for individuals and organizations to implement this method for their own innovations. Duggan addresses the critical issue of how innovation truly unfolds. While other creativity and strategy methods focus on research and analysis, they often lack guidance on developing actionable creative ideas or rely on the randomness of brainstorming. Instead, Duggan outlines a three-step method that mirrors the brain's natural process: breaking down a problem, searching for past examples, and creating new combinations to solve it. This approach reveals how innovation genuinely occurs. He explains how to apply these steps for innovation in various contexts, whether individually, as a team, or at the organizational level. The key middle step involves a "what-works scan," encouraging a global search for effective ideas beyond one’s immediate environment. Real-world cases, from Netflix to Edison and Google to Henry Ford, illustrate this creative strategy. Moreover, Duggan shows how to integrate this approach with existing methods like Porter's Five Forces or Design Thinking, demystifying innovation and making it accessible.

"This book will be the first to introduce formally, authoritatively, and convincingly the notion of strategic intuition to the business and finance communities. All strategic leaders can benefit immensely from it.--Douglas C. Lovelace, Senior National Security Strategist.