John A. Byrne Bücher

In this insightful guide, the writers and editors of Fast Company present fifty-five essential rules that encapsulate key business principles. Enhanced by quotes and insights from over 200 notable business leaders and thinkers, this work serves as an indispensable reference for managers and aspiring executives alike. Celebrating the magazine's tenth anniversary, it addresses crucial topics such as customer service, innovation, strategic thinking, and leadership. Each category begins with a two-page commentary, seamlessly integrating two to four essential rules throughout the chapters. At the conclusion of each chapter, a “Fast Take” section offers practical takeaways for everyday application. The core of each chapter is enriched with wisdom from both historical and contemporary figures, including Machiavelli, Jack Welch, Adam Smith, and Bill Gates, among others. The rules emphasize adaptability, the importance of execution over mere ideas, and ethical conduct in business. For instance, the first rule highlights the necessity of adaptation, while others challenge the value of new ideas without action. This comprehensive resource is designed to inspire and guide professionals in navigating the complexities of the business world.

In discussing his transition from Pepsi's president and CEO to marketing visionary of Apple Computers, the author shares his insights into marketing and management strategies and forecasts future business trends

The CEO of General Electric looks back on his distinguished career with the corporation and shares his personal philosophy of business and innovative managerial style. (Business & Finance)

'Jack Welch, Vorstandsvorsitzender von General Electric, ist überall auf der Welt Vorbild für Manager aller Branchen. Mit beispielloser Dynamik hat der weltweit wohl meistbewunderte Unternehmenschef General Electric zu einem Symbol für erfolgreiches Wachstum, mitreißende Führung und rasant steigende Aktienkurse mit entsprechenden Dividenden gemacht. Erstmals liegt jetzt seine Autobiografie vor; sie erscheint weltweit gleichzeitig in 20 Ländern.'

Vyprávění špičkového manažera o moderní koncepci podnikání společností třetí vlny.

Bývalý generální ředitel General Electric Jack Welch v podrobném popisu a s humorem vypráví o lidech, kteří formovali jeho život, o velkých úspěších a neúspěších provázejících jeho kariéru.