Ronald A. Ruden Bücher

The Craving Brain offers crucial insights into the world of addiction. This revolutionary book will bring hope to millions of people who suffer from a wide range of addictions, from gambling and alcohol to drugs and food. Where do the roots of addictive behavior lie—in our genes or in our environment, in our chemistry or in our character? In the Craving Brain , Dr. Ronald Ruden asserts that the roots of addiction most definitely do not lie in our character. Rather, they lie in a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, sometimes with addictive behavior as the end result. In clear, straightforward language, Dr. Ruden outlines his remarkable successful treatment program which he believes can cure this problem.

"Gotta have it" is the thought process of an addicted person. A drink, a drag, a hit, a line, a pill, another piece of chocolate. "Gotta have it." What drives this powerful need known as addiction? The problem isn't with the abused substance or activity, contends Dr. Ruden. The problem lies in the brain. As a result of genetic, hormonal and environmental factors, dopamine and serotonin levels in the brain are altered, and this sets the stage for the craving response. "Gotta have it!" The Craving Brain explains why some individuals are susceptible to addiction to alcohol, gambling or food, while others remain unaffected. It also shows why 12-step programs work, and why we need Alcoholics Anonymous, Gamblers Anonymous or Narcotics Anonymous. Describing a new, revolutionary treatment to prevent the craving response, this book will forever alter our thinking and our approach to this devastating -- but treatable -- condition.