Graham Jones Bücher

Dieser Titel befasst sich mit der Psychologie des Online-Shoppings. Der Autor ist Experte für E-Commerce und vor allem Verkaufsförderung in Online-Shops. Hierzu hat er das "CLICK-Prinzip" entwickelt, das die 5 wichtigsten Eigenschaften eines erfolgreichen Web-Shops postuliert; im Deutschen steht das englische Akronym CLICK für "komfortabel, sympathisch, informativ, kundenspezifisch und kompetent". Es enthält zahlreiche Einsichten darüber, warum und wie Menschen kaufen, welche Faktoren dabei eine Rolle spielen, und wie Online-Händler bzw. Betreiber von Web-Shops sich die Kenntnisse zunutze machen können. Dabei erhält auch der fortgeschrittene Internetnutzer, Webdesigner oder Anbieter noch aufschlussreiche Informationen (z.B. Wie bewegen sich die Augen des potenziellen Käufers? Welche Konsequenzen haben Rabatte? Warum sprechen Konsumenten gern über ihre Einkäufe? etc.). Kein Lehrbuch, sondern ein gut lesbares Sachbuch, bisweilen sogar spannend, viele Fallbeispiele. (2)

Helping you get to grips with online learning, this book contains a wealth of practical tips and strategies that will make studying online easier.

Edited by Rebecca Brewer, formerly of Ace/Roc (Penguin Random House), Giving the Devil His Due features sixteen major names and rising stars in Fantasy, Science Fiction, and Horror today.

Designed for first examination in 2022, this resource addresses the practical needs of physics classrooms. It offers comprehensive materials that enhance teaching and learning experiences, ensuring that educators and students can effectively engage with the subject matter. The focus is on providing relevant content that aligns with current educational standards and classroom dynamics.

Essential for new hires in broadcasting, this book serves as a comprehensive guide to the fundamental vocabulary needed in the industry. The updated edition enhances the previous version by incorporating new standards and addressing emerging digital technologies that are transforming the field. It is an invaluable resource for anyone seeking to understand the evolving landscape of broadcasting.

Five teenage girls waiting for interviews with an employment service dream of the romantic, exciting jobs they would like-- derived from television series and films. The dreams are enacted by all the girls together. In each case there is a rude awakening. Finally, Beverly, the clearest sighted, brings them down to earth, forcing them to realize that their characters and abilities will fit them for only the drabbest of occupations.|5 women

Designed to align with the Cambridge O Level Physics syllabus, this book provides comprehensive coverage of essential physics concepts. It includes clear explanations, practical examples, and engaging illustrations to enhance understanding. The content is structured to support students in mastering key topics, preparing them effectively for examinations. Additionally, it emphasizes problem-solving skills and critical thinking, making it a valuable resource for both students and educators.