Ned Herrmann Bücher

Packed with research, examples, and more actionable content, this book outlines four basic thinking styles - administrator, talker, problem-solver, dreamer - corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant.

In the hot area of mind research and its applications in business, the next wave is whole brain technology--the new key to business productivity outlined in this groundbreaking book. This long-awaited culmination of Herrmann's highly respected research and testing presents his four-quadrant model of the brain and the corresponding thinking styles. 100 illustrations.