Bookbot

Chris Arnold

    Ethical Marketing and The New Consumer
    Ley Lines and Earth Energies
    • Ley Lines and Earth Energies

      • 252 Seiten
      • 9 Lesestunden

      The mysterious standing stones, burial grounds and stone circles that lace Europe, the British Isles and other areas have intrigued scientists, writers, artists and travelers through the centuries. They pose so many Why do some places feel special? How do ley lines work? How did our ancestors use Earth energy to map their sacred sites and burial grounds? How do ghosts and poltergeists interact with Earth energy? How can Earth spirals and black spots affect our health? This exploration shows how natural forces affect our behavior, how they can be used to enhance our health and well being, and ultimately, how they bring us closer to penetrating one of the deepest mysteries being explored. A fascinating and visual book about subtle earth energies and how they affect us and the world around them.

      Ley Lines and Earth Energies
      3,8
    • What was once just the desire of a few has now become a mass movement. The everyday shopper may still be searching out the value items but now they are also questioning the ethics of products and brands. Ethical products are increasing in sales year on year and those brands that have ignored it as a value are paying in reduced sales. Empowered, the new consumer is using the pound in their pocket to make a point not just a purchase. But ethical marketing isn’t just about environmentalism, it’s far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. As a brand manager or producer, it’ll give you useful tools to help you understand your Key Ethical Values. How to market and sell them. It’ll blow away a few myths and probably surprise you with a few new facts and statistics. It looks at the positive and negative sides of big brands. And how to avoid greenwash, ethicalwash and becoming a victim of Brand Terrorism. A must for anyone in the eco-ethical market or who wants to enter it. An essential guide to understanding the new consumer and why they buy, what they buy and what they don’t.

      Ethical Marketing and The New Consumer