Dennis Spillecke Reihenfolge der Bücher (Chronologisch)

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability.

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters