Chad White (Bücher)

Chad White Bücher

Chad White ist eine anerkannte Stimme im Bereich E-Mail-Marketing und bietet tiefe Einblicke in die neuesten Trends und Best Practices. Seine umfangreichen Forschungen und Kommentare zieren die Seiten von über 100 führenden Publikationen, was ihn zu einer maßgeblichen Autorität macht. Whites Fachwissen ist für Fachleute, die ihre digitalen Marketingstrategien navigieren und verbessern möchten, von unschätzbarem Wert. Seine Arbeit liefert klare, umsetzbare Anleitungen, die auf gründlicher Analyse basieren.

Email Marketing Rules

322 Seiten
12 Lesestunden

4,2(10)Abgeben

The Best Executions Are Powered by an Understanding of Best Practices Email marketing offers unparalleled reach, acceptance, and effectiveness. It's also a well-established channel with well-defined behaviors and norms. Email Marketing Rules is your guide to understanding the best practices of this complex, often misunderstood channel as you craft the best executions for your brand. After breaking email marketing down into 120 easy-to-understand rules, Chad White then reassembles them around key concepts and principles, including how to...Secure the right level of permission to maximize acquisition efforts while protecting your sender reputation Create relevant messaging using savvy design techniques and smart targeting Optimize list growth by finding and retaining high-value subscribers Maximize subscriber lifetime value by addressing their needs during all six stages of the subscriber lifecycle Maintain stellar deliverability by understanding your responsibilities and those of your ESP ***Get the Kindle edition of Email Marketing Rules for FREE after you buy the paperback by visiting Amazon's Kindle Matchbook page: https: //www.amazon.com/gp/digital/ep-landing-...