John Gattorna Bücher

A handbook which addresses the wide range of issues that make up logistics today. This edition gives particular emphasis to customer-service strategies and requirements, materials management, and resource optimization.

Suggests that the supply chain is not just a concrete mechanical structure to be engineered to perform any task but rather, it is powered by the energy and expertise of employees and suppliers, who are, in turn, propelled by the changing desires of customers. Describes a new model for understanding customers, giving practical ways to allocate resources to customers across various supply chains.

Focusing on the critical role of supply chains in modern business, this follow-up work delves into strategies for creating and maintaining multiple supply chains. John Gattorna emphasizes the importance of aligning supply chain dynamics with business goals in a complex environment characterized by outsourcing and partnerships. The book provides insights into adapting supply chain strategies to enhance organizational effectiveness and competitiveness in the 21st century.

Supply chain performance will be a crucial indicator of corporate success in the coming century. Edited by logistics and supply chain expert John Gattorna, this book presents unpublished insights on next-generation supply chain management. It introduces a strategic alignment model demonstrating how external market dynamics, a company's strategic response, and internal capabilities must align to achieve competitive advantage. Recognizing supply chain management as a strategic challenge, the book addresses this at a high level to assist companies in effectively repositioning their supply chains. It bridges the gap between strategy setting and implementation, providing comprehensive coverage of execution areas, making it an essential resource on the subject. Featuring case studies from major global organizations, it is a vital read for those aiming to stay at the forefront of international supply chain management. The book gathers insights from leading logistics professionals, management consultants, and academics, presenting a unique opportunity to explore key industry issues and emerging strategies. Divided into five sections reflecting the strategic alignment model, it covers customer value creation, segmentation, channel strategy, supply chain configuration, operations, and distribution management, focusing on organizational options that enhance delivery.

Written from an international perspective, this Handbook shows you how effective logistics management ¢ help make more effective use of logistics resources ¢ improve the flow of material from production to customers ¢ improve organizational structure, communication and cooperation ¢ offer improved customer service ¢ add value to products and services. The book is divided into easy-to-use sections, with particular emphasis being given to customer service strategies and requirements, materials management, and resource optimization.