Why have local video shops vanished in favor of Netflix? Why are hotels being replaced by Airbnb? What drives the dominance of Uber in transportation and Amazon in book sales? The answer lies in Online Gravity, an unseen force reshaping the business landscape and employment trends. This phenomenon has led to the rise of massive companies that dominate the online market, often overshadowing their competitors. While many lament job losses due to technology, industry expert Paul X. McCarthy reveals that Online Gravity has actually resulted in the creation of 2.6 jobs for every one lost, transforming the nature of employment rather than diminishing it. McCarthy explains that Online Gravity operates under distinct rules and identifies the 'secret sauces' behind the success of leading companies. He provides insights into how individuals can adapt and thrive in this new environment, emphasizing that modern employment is reflected in social media profiles rather than traditional resumes. This engaging and thought-provoking guide offers strategies for leveraging Online Gravity to enhance personal and professional success, making it an essential resource for navigating the digital age. McCarthy's witty and insightful approach makes this book not only enjoyable but crucial for understanding the future of work.
