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The book emphasizes the critical skill of active listening for salespeople, highlighting its importance in fostering strong client relationships and effectively addressing their needs. In an era filled with distractions and technological interruptions, it warns against the tendency to merely "hear" rather than engage deeply with clients. By mastering the art of listening, sales professionals can enhance their communication and increase their success in closing deals.

Gerald is careful. Piggie is not.Piggie cannot help smiling. Gerald can.Gerald worries so that Piggie does not have to.Gerald and Piggie are best friends.In My Friend is Sad , Gerald is sad. How can Piggie be happy if Gerald is sad?