Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially
Progress on the English Electric Canberra was the main topic of a report written by W E W 'Teddy' Petter on June 17, 1948, but a final paragraph headed 'High Speed Fighter' said, 'Requirements for a high speed fighter are being sent to us...There would probably be two or three prototypes attached to a successful design and a reasonable chance of production orders. Supersonic speeds would be required for short periods.' This marked the beginning of the effort leading to production of the legendary Lightning fighter.English Electric Lightning Genesis and Projects examines how that effort evolved - focusing on the procurement process and the factors that drove decisions about the aircraft configuration and its weapon system. In particular, author Tony Wilson looks at how other procurement programs influenced choices about the Lightning for good or ill.Between English Electric project numbers P1 and P34 there were 15 project numbers between P1 and P34 associated with the Lightning. Some refer to development steps in the aircraft's core program but others were studies to extend the aircraft's capabilities. These designs are explored too along with proposed developments that were never given 'P' numbers.
A cogent, vivid proposal for us to re-think ourselves to steer civilisation back to safety. As a species we cling on to the power of 'the old normal'. The rich get richer, the poor get Covid 19. Bankers conspire in the fraudulent abuse of people's savings, yet keep their loot, saved by governments never holding a single perpetrator to account.