Steven Wheeler Bücher

The ulimate pasta and pizza collection in a highly accessible, easy to use format to guarantee great results every time.

A comprehensive introduction covers all the techniques, ingredients and equipment required to make sure you have everything you need from the start. Tips and hints on preparing a whole range of dressings and selecting the finest and freshest materials available will ensure perfect combinations and tantalizing flavours every time.

A comprehensive guide to authentic Eastern cooking, and a wonderful source of tempting and varied recipes.

Steven Wheeler shows just how much more there is to a salad than a handful of lettuce leaves and a few tomatoes. Here there is a salad for every season and every occasion, from a simple, tangy carrot and orange salad to the extravagant San Francisco salad or tuna carpaccio.

If product is no longer king, what is? Companies like Dell, Lexus, Wal-Mart, and Amazon have discovered that channels are the new drivers of economic success. The methods of marketing and distribution have become crucial for customer satisfaction, market share, revenue, and profitability. It’s not just about what you sell, but how you sell it, and there’s no turning back. In this insightful analysis, Booz Allen & Hamilton consultants Steven Wheeler and Evan Hirsh examine various companies thriving in a channel-driven economy. For instance, they highlight Dell's success, which stems from its direct-to-customer sales channel. By allowing customers to order customized computers, Dell minimizes inventory and cuts costs by eliminating the middleman. The authors also explore how Lexus entered the luxury car market by prioritizing customer service, exemplified by dealers personally notifying customers about recalls. Additionally, they discuss Amazon.com’s innovative approach to e-commerce, showcasing the evolution of online retail. Wheeler and Hirsh, both partners at Booz Allen & Hamilton, draw from their extensive real-world consulting experience to illustrate these changes. Their insights make this analysis essential for anyone seeking to navigate and succeed in today's channel-based economy.

Podrobný ilustrovaný průvodce světem hub, bohatá fotografická dokumentace a 100 původních receptů.

Pôvodné recepty z Thajska, Vietnamu, Malajzie, Indonézie, Filipín a Japonska s fotografiami pracovného postupu.