Success in the evolving healthcare industry requires significant strategic changes. This guide outlines the development of essential new operating and business models amidst rapid industry transformations. Drawing on original Accenture research, it highlights major trends such as consumer-focused care, value- and outcomes-based reimbursement, the rise of digital consumers, and the integration of big data and advanced analytics. These trends compel biopharmaceutical and medical technology companies to adapt, with implications for the entire industry. The book offers a thorough analysis of the current healthcare landscape and anticipates future developments. It explores the necessity for established and new companies to evolve in order to remain competitive. By leveraging real-world data from sources like Electronic Medical Records and health wearables, alongside scalable technologies, the delivery of healthcare is fundamentally changing, leading to improved patient and economic outcomes. The industry is increasingly prioritizing the patient as a partner, focusing on outcomes, quality, convenience, and affordability. Organizations must redefine innovation, reducing time and costs from discovery to market while ensuring better patient outcomes at viable costs. Practical insights are provided for navigating this transformation, including identifying your organization's role in modern healthcare and evolving strategies for innov
