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The sixth edition of this best-selling dictionary ensures students produce more accurate English both in writing and speaking. Now with expanded Grammar information, students get extra help with grammar patterns and using the correct tenses. The integrated Collocations Dictionary shows learners which words to use together, whilst the integrated Thesaurus helps them to expand their vocabulary. Register Notes focus on the differences between spoken and written English. The brand new LDOCE Online offers the entire content of the dictionary plus additional innovative functionality to facilitate customizable teaching and learning, and a wealth of customizable practice so that users focus on the words that they want to learn

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.