--- Bücher

Focusing on the measurable aspects of advertising, Claude Hopkins presents essential principles that remain relevant today. He emphasizes the importance of advertising as a form of salesmanship, detailing techniques applicable to various mediums, including print and online. The book covers critical topics such as mail-order marketing, effective headlines, psychological strategies, budgeting, and testing campaigns. Hopkins' insights into both basic and advanced advertising strategies provide a foundational understanding for anyone looking to enhance their marketing effectiveness.

TB, Philipp Reclam jun. Leipzig, Siebte Auflage 212 S., Ohne handschriftliche Eintragungen im Text, sehr interessantes Exemplar in gutem altersbedingtem Zustand, ohne Namenseintragung,