Explore the transformative potential of AI to enhance your business strategy and operations. This guide offers insights into leveraging artificial intelligence effectively, enabling you to stay ahead of competitors. It covers practical applications, innovative techniques, and strategic frameworks that can help you implement AI solutions tailored to your specific business needs. Unlock new opportunities and drive growth by understanding how to harness the capabilities of AI for your organization.
Bernard Marr Reihenfolge der Bücher (Chronologisch)






Utilizing data, analytics, and metrics empowers businesses to enhance their HR decision-making processes. This book offers insights on how to leverage quantitative information to drive strategic human resource initiatives, improve employee performance, and optimize workforce management. It emphasizes the importance of informed decision-making in creating a more effective and efficient workplace, ultimately leading to better organizational outcomes.
A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.
Kluczowe wskaźniki efektywności (KPI) są jak instrumenty nawigacyjne, które pomagają ocenić, czy przedsiębiorstwo prosperuje, czy zmierza ku katastrofie. Odpowiednio dobrany zestaw mierników ułatwia przewidywanie zagrożeń i podejmowanie niezbędnych działań, co jest istotne dla skutecznych menedżerów. Niestety, wielu decydentów nie rozumie KPI i nie potrafi wskazać, które z nich są istotne w danej sytuacji, gromadząc jedynie łatwe do pozyskania dane, które nie przynoszą wartości. W książce przedstawiono 75 kluczowych KPI, wraz z ich definicjami, opisami, technikami obliczania oraz sposobami ich wykorzystania. Dzięki praktycznym przykładom czytelnik zyskuje umiejętność interpretacji KPI, co pozwala na ocenę najważniejszych aspektów działalności firmy. Poradnik zawiera również wskazówki dotyczące gromadzenia danych, ustalania wartości docelowej oraz częstotliwości pomiarów. Zawiera także informacje o ryzyku związanym z poszczególnymi KPI. Może służyć jako uzupełnienie wiedzy o zarządzaniu i rentowności lub jako podręczna encyklopedia, w której można sprawdzić interesujące KPI. Obejmuje różne perspektywy, takie jak finanse, klienci, marketing, procesy operacyjne i społeczna odpowiedzialność przedsiębiorstw.
The Brand NEW Book from Bernard Marr, bestselling author behind Business Trends in Practice - Winner of Business Book of the Year 2022. Future-proof yourself and develop critical skills for the digital future The working world has changed dramatically in the last twenty years and it's going to continue to transform at an even faster pace. How can the average professional stay afloat in an ocean of constant change and technological revolution? In Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them. You'll also find: Strategies for improving human-centered skills, like teamwork and collaboration Straightforward explanations of digital skills, like data literacy and cyber-threat awareness Ways to make yourself an indispensable component of future firms, and practical tips for continuous improvement A can't-miss book for every working professional seeking not just to survive – but to thrive – in the coming years, Future Skills belongs in the libraries of company leaders, managers, human resources professionals, educators, and anyone else with an interest in the future of work and how humanity fits within it.
Extended Reality in Practice
- 272 Seiten
- 10 Lesestunden
"Discover one of the biggest business trends of today Extended reality (XR for short) -- which encompasses virtual reality, augmented reality and mixed reality -- is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality - virtual, augmented and mixed reality. You will discover how businesses and organisations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice."-- Provided by publisher
Business Trends in Practice
- 256 Seiten
- 9 Lesestunden
Künstliche Intelligenz in Unternehmen
Innovative Anwendungen in 50 erfolgreichen Firmen
Der künstlichen Intelligenz (KI) gehört die Zukunft. Alles wird von dieser disruptivsten aller disruptiven Technologien verändert, da sind sich die Zukunftsdenker einig. Aber von wegen Zukunft: Bereits heute lenkt, entscheidet, vergleicht und entwickelt KI für uns. Das zeigt Bernard Marr in seinem Buch Künstliche Intelligenz in Unternehmen. Er erklärt anhand von 50 Unternehmen unterschiedlichster Branchen, wie KI, neuronale Netzwerke und mehrschichtige Supercomputer bereits ganze Branchen revolutionieren. Eine spannende und lehrreiche Lektüre für alle KI-Interessierten
Tech Trends in Practice
- 304 Seiten
- 11 Lesestunden
***BUSINESS BOOK AWARDS - FINALIST 2021*** Discover how 25 powerful technology trends are transforming 21st-century businesses. This book provides insights into today's most significant technology trends and how to leverage them for business growth. It presents 25 real-world trends and their potential contributions to organizational success, guiding you on integrating current advancements and planning for future innovations. Best-selling author and futurist Bernard Marr explores the role of technology in delivering innovative solutions for businesses of all sizes across various industries. The book covers a wide range of trends, illustrating how companies are implementing these emerging technologies. You can prepare your organization for the potential of trending technology by examining areas such as artificial intelligence, the Internet of Things, self-driving cars, 3D printing, blockchain technology, genomics, and augmented reality. Understanding these trends will position you to effectively address and solve challenges within your organization, ensuring you remain competitive in an evolving landscape.