Karie Willyerd Bücher

What companies need to know—and do—to attract and retain tomorrow's top talent. The future workplace is being shaped by Web 2.0 technologies and the Millennial Generation, born between 1977 and 1997. This convergence has led to hyperconnected workers who are pressuring employers to revamp their talent management strategies. Human resources experts Jeanne C. Meister and Karie Willyerd provide a practical game plan for organizations to engage these employees, ultimately transforming their operations and achieving significant business outcomes like enhanced innovation and stronger customer connections. Drawing on findings from global professional surveys and case studies from companies like Deloitte, Cisco, and NASA, the authors illustrate how social technologies used in marketing can also foster internal employee engagement. They present real-world examples, including a YouTube new-hire orientation contest and using Twitter for recruitment. With twenty predictions for the workplace of 2020 and a glossary for those unfamiliar with social media, this guide is essential for companies striving to create the workplace of choice for the future.