John Lovett Bücher

Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

For the past 10 years, John Lovett and Alessandro Codagnone have been working collaboratively as Lovett/Codagnone. Their performance work and video installations explore power relations, both as manifested in explicit cultural signifiers like S/M and in clandestine or unconscious practices. Previous photography-based collaborations displaced gay subcultural signifiers into suburban environments or urban public spaces. In more recent works, the audience is confronted with an appropriation of theatrical fallout, scripted communication that makes up patterns of interaction and dysfunction within family structures. The complexity of human dynamics is explored and re-delivered, often through the distilling of a pose that demands intensity and endurance. Lovett/Codagnone's strenuous performances convey uncomfortable and complex relationships in which the only constant is ever-shifting power roles.