Paul Grainge Bücher

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production. With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

An introduction to film history, this anthology covers the history of film from 1895. It is arranged chronologically, and each chapter contains an introduction on the key developments within the period. Various types of film history are undertaken to enable students to become familiar with different types of film historical research.

Considers the social life of cars as represented on TV.