John OBrien Reihenfolge der Bücher

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

The story unfolds in a unique hotel where Numbers, including Odds and Evens, fill every room, yet new guests keep arriving. The arrival of Zero sparks a series of room switches, while the unexpected appearance of Letters complicates the situation further. Despite the hotel’s capacity being tested, it remains fully booked. The challenge escalates with the arrival of Fractions, leading to potential chaos. The narrative explores themes of infinity and accommodation, raising the question of whether a clever solution can be devised to house all the guests.