Ulrich-Karl König Bücher

In Winning in China , Wharton experts Lele Sang and Karl Ulrich explore the success and failure of several well-known companies, including Hyundai, LinkedIn, Sequoia Capital, InMobi, and Amazon, as more and more businesses look to reap profits from the demand of 1.4 billion people.

Focusing on the concept of "innovation tournaments," this book presents a structured, process-driven method for identifying high-quality opportunities for innovation. Aimed at managers, entrepreneurs, and venture capitalists, it emphasizes the importance of selecting the right opportunities to maximize financial returns. Through practical strategies, it guides readers in systematically uncovering exceptional innovations that can drive profits and success in their ventures.