Kent Matthews Bücher

'Essential Economics for Business' presents the core principles of microeconomics and macroeconomics applied to the world of business while also looking at wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live.

By applying an analytical framework to the patient, stepped-out development of models, Mishkin draws students into a deeper understanding of modern monetary theory, banking and policy. His combination of common sense applications with current events provides comprehensive coverage in an informal tone students appreciate.

Describing the trends and operations in banking within an accessible microeconomic framework, this text incorporates theory with the practical aspects of banking, so as to set banking within an economic paradigm