The Decency Code: The Leader's Path to Building Integrity and Trust
- 288 Seiten
- 11 Lesestunden
The narrative follows Howard Luck Gossage, a groundbreaking figure in the advertising world of the 1960s. He creatively utilized innovative techniques such as interactive stunts and early social media to not only transform advertising but also advocate for significant causes, including environmental protection and cultural movements. Gossage's flamboyant style and visionary ideas influenced prominent writers and the counterculture of his time, marking him as a pivotal character in both advertising and social change.
Designed for children at Key Stages 2 and 3 (ages 7 to 14) this atlas addresses curriculum themes on weather, communications, economic activities, the environment and population. Divided into 4 sections: Mapping Skills, the British Isles, Historical and The World.
This is a complete guide to creating effective and award winning creative work. Harrison reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
Facing a Parkinson's diagnosis can feel overwhelming, often leading to thoughts of despair. However, this book offers a beacon of hope, guiding readers through their fears and encouraging a positive outlook. It emphasizes resilience and the possibility of a fulfilling life despite the challenges posed by the disease. With insights and support, it aims to empower individuals to navigate their journey with optimism and strength.
Set in 1795, the story follows a convict ship en route from England to New South Wales, Australia. After surviving a fierce storm, the ship reaches Sydney Harbour, where the convicts stage a rebellion, overpowering the crew and escaping while destroying the ship. Stranded with nothing but the clothes on their backs, the survivors face the challenges of reaching land and the uncertain future that awaits them.
With its succinct, focussed and easy-to-follow approach covering both AS and A2, Revision Express is the fast and effective route to exam success. This new edition has been fully revised and updated for the new A-levels.
Whether you're an agency writer in need of inspiration, a one woman band drumming up work from prospects, an established business trying to get more from that mysterious thing called content, or you simply want to persuade your colleagues to adopt your point of view, this book will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want. With examples at every stage, and explanations based on both the author's 25 years' experience and recent scientific research, this book will help hone your skills whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers
Written especially for students transitioning from GCSE to AS and those working towards the A Level exam, this AQA AS and A Level French Grammar & Translation Workbook includes thorough revision of key grammar points and translation practice, giving students confidence in language manipulation skills to meet the demands of the 2016 specification.
The engrossing real life story of how Queen Victoria's favourite son, Prince Alfred, undertook the most ambitious Royal tour, only for Australia's overwhelming joy of having the first Royal on its shores jolted by his decadent behaviour, then shocked by an attempted assassination by a man trained as a priest. The British Empire's youngest and most distant outpost found itself at the epicentre of a new crime and empirical fears about the first inter-continental terrorist group, a conspiracy and a 'lone wolf '. In a resulting 'reign of terror' extraordinary steps were taken to safeguard security with laws on treason and sedition which even the Queen felt went too far, and the would-be assassin was hastily executed in a miscarriage of justice led by opportunistic politicians. This is an extraordinary and atmospheric weaving of the stories - some detailed for the first time - of royal intrigue, sexual appetite, religious bigotry, patriotic vengeance, naked ambition, national security and moral panic. They are stories of royals, immigrants, archbishops, republicans and the founding fathers of Australia and issues that remain with us today. Drawing on Royal, British and Australian archives, the compelling narrative embraces a pivotal time in the evolution of Australia, and on the 150th anniversary reveals how a minute of madness rocked the country to its foundations, with a legacy which helped shape Australia's history and continues to influence and challenge us today