What Your Employees Need and Can’t Tell You offers a highly actionable roadmap to business executives and managers faced with the task of instituting successful organizational change.
Melina Palmer Bücher
What Your Customer Wants and Can't Tell You
- 224 Seiten
- 8 Lesestunden
"This book explains the neuroscience of consumer behavior. Learn exactly why people buy - and how to use that knowledge to improve pricing, increase sales, create better "brain-friendly" brand messaging, and be a more efffective leader. Behavioral economics is the marketing research future of brands and business. What Your Customer Wants (And Can't Tell You) goes beyond an academic understanding of behavioral economics and into practical applications. Learn how real businesses and business professionals can use science to make their companies better. In this book, business owner, consultant, and behavioral economics expert Melina Palmer helps leaders like you use the psychology of the consumer, innovation, and truly impactful branding to achieve real, bottom-line benefits."
The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.