In a world marked by a global pandemic, economic upheaval, and rising political tensions, effective communication has become a critical leadership competency. In this insightful book, Sally Susman, head of corporate affairs at Pfizer, shares her experience navigating the immense communication challenges posed by Covid and the urgent quest for a vaccine. She emphasizes that winning public trust is as vital as vaccine development itself. Susman outlines key principles that helped her connect with people and drive progress, highlighting the importance of clarifying intentions and asking, "What are you trying to say?" She advocates for leaders to embrace candor and the courage to communicate openly while also disarming others with humility and engaging them with humor. As a gay, married woman, Susman candidly discusses the challenges and opportunities of authenticity in both personal and professional realms. Her stories are infused with warmth, humor, and humanity, offering valuable insights and motivation. This book is essential for leaders striving to communicate effectively in today’s complex and noisy environment, providing guidance on how to break through barriers and foster meaningful connections.
