Kevin Murray Bücher

This book brings together a wide range of research on how having a clearly defined purpose as part of one's business strategy is a vital element in business success and longevity. Leaders who communicate a defined corporate mission alongside clear and genuine corporate values allow their employees to find purpose in their day to day roles and embody their company's vision. This in turn, facilitates employee engagement, loyalty and work satisfaction. Illustrated with more than 30 case studies unearthed from exclusive interviews with top CEOs from a wide range of industries, Kevin Murray explores how leaders who have powerfully articulated purpose statements have brought companies back from the brink of collapse or continue to rapidly grow their businesses into resilient successful companies, which attract and retain top talent, keep employees engaged and deliver top financial results

"The difference between competent communication and inspiring communication can be the difference between poor performance and outstanding results. The traditional model for what constitutes a good leader is changing and CEO's and HR professionals now say the ability to understand, motivate and inspire others is the characteristic that is most important when recruiting senior leaders. Based on original interviews with an extraordinary list of 60 top leaders from a wide range business sectors, "The Language of Leaders" provides a unique insight into how they have responded to the demands of a transparent world, reports on what they have learned, and creates a lexicon for successful communication. Their message is resoundingly clear - communication is a now a crucial top three skill of leadership. It is only through mastering this skill that leaders can effectively engage with people within and outside an organization and ultimately build trust - the essential pre-requisite of success."--Publisher description