Philipp Teufel Bücher

The first review on exhibition design worldwide

Holistic Retail Design sets out a theory that reshapes shopping by introducing strategies in holistic constitution and the improvement of retail experiences. It covers stationary, temporary and digital customer touch-points and intermediates between the consumer, the retail brand and the products being offered. The theory shapes spaces, platforms, events, interfaces, signage and communications, expanding scope whilst introducing retail archetypes linking to customer role models. Features The authors outline a new approach to retail design. Strategy applications are outlined per chapter, with international best practice cases highlighted. Written by leading professors in the field, Prof. Rainer Zimmermann and Prof. Philipp Teufel from the Peter Behrens School of Arts, University of Applied Sciences Düsseldorf. Visually interesting with outstanding graphic design.

The book offers an up-to-date and comprehensive insight into state-of-the-art design and planning of exhibitions by presenting more than 80 project examples of renowned international designers from Germany to Korea, from Japan to the USA and Canada, from Norway to Italy. The many photos, plans and project data provide in-depth information about these projects, all of them extraordinary in terms of design and content and on the cutting edge of technological and social innovation.