John Egan, a Sydney poet with extensive teaching experience, focuses on themes of memory and the sea while also exploring the natural world, urban life, social issues, and Australian history. He has published multiple works, including five collections, a verse novel, and several collaborations. His literary journey began with a chapbook from the Melbourne Poets Union, showcasing his deep connection to both poetry and the diverse landscapes of Australia.
John Egan, a Sydney poet and former high school English teacher, draws inspiration from memory and the sea, reflecting on the natural world, urban settings, and social issues in his work. With a rich background in education, he has taught at various institutions, including the University of NSW and Wollongong University College. Since retiring in 2013, he has published extensively, including five full collections and numerous chapbooks, showcasing his diverse poetic voice and commitment to exploring complex themes.
How many marketing messages do you encounter daily, and why do some resonate more than others? This textbook explores the reasons behind memorable campaigns like the Cadbury's gorilla drummer and Budweiser Frogs, and how to craft effective marketing messages. Drawing on extensive industry and academic experience, the author explains both the theory and practice of marketing communications in an engaging and accessible style. 'Insight' boxes highlight current industry practices, while examples from HSBC, James Bond, the Arab Spring, and One Direction make learning enjoyable. The book also addresses contemporary issues such as new technologies, ethical marketing, and the regulatory landscape, equipping readers with knowledge for assignments and future careers. A companion website offers additional study materials to further enhance your learning experience. This textbook is indispensable for undergraduate and postgraduate marketing communications courses, as well as professional marketing programs, ensuring you are well-prepared to excel in the field.
Exploring Relational Strategies in Marketing - Second Edition
"John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world." David A. Kirby, University of SurreyRelationship Marketing: Exploring Relational Strategies in Marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'. A complete package of supplements is available to assist students and instructors in using this book. Visit www.booksites.net/Egan to find an Instructor's Manual, Power Point Slides, and links to other useful sites.