William T. Brooks Bücher

The Right Phrase for Every Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time. The Complete Book of Perfect Phrases for High-Performing Sales Professionals is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases Lead Generation

The fully revised second edition of Perfect Phrases for the Sales Call provides an arsenal of this dynamic, persuasive language. Readers learn the right phrase to use when prospecting, seeking appointments, meeting customers, making presentations, proving your claims, creating value and much more.

Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.