Michael Luca Bücher

Michael Luca ist außerordentlicher Professor an der Harvard Business School. Seine Forschung konzentriert sich darauf, wie Menschen Entscheidungen treffen und wie Marktstrukturen diese Entscheidungen beeinflussen. Er nutzt ökonomische Prinzipien und Datenanalyse, um das Konsumverhalten und die Auswirkungen von Anreizen auf Entscheidungen zu verstehen.

The Power of Experiments
232 Seiten
9 Lesestunden
4,4(3)Abgeben
"Have you logged into Facebook recently? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments--also known as randomized controlled trials--designed to test the impact of different online experiences. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. They describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Moving beyond tech, Luca and Bazerman consider experimenting for the social good--different ways that governments are using experiments to influence to 'nudge' behavior ranging from voter apathy to school absenteeism."-- Back cover
Stepisodes Volume One
192 Seiten
7 Lesestunden
4,0(2)Abgeben
So here it is, my story, just for you. It all started with Joe, who was soon to become my stepbrother when his father Sean married my mum. But Joe wasn't enough, and things with Sean got just as messy. Could I keep father and son from finding out about each other—and did I really want them to?
Licked
118 Seiten
5 Lesestunden
Englishman Charles is taking on 1988 Philadelphia one man at a time, but when he sets his sights on rodeo star Buck, he knows the unsophisticated farm boy needs licking into shape.Question is, is Buck really the one who needs a licking?

The Power of Experiments

Stepisodes Volume One

Licked