Covers all the key marketing principles applied to tourism and hospitality
Louise Hudson Bücher
This title offers a fresh international perspective on its subject, highlighting the influence of digital technology. It includes a variety of international case studies that illustrate key concepts, making it a valuable resource for understanding global trends and innovations in the field.
This engaging second edition textbook covers essential marketing principles for Tourism, Hospitality, and Events, emphasizing the growing global and digital dimensions of these industries.