Kelly M Quintanilla Bücher

This text presents an exciting new approach to teaching the core concepts and techniques of business and professional communication, and is organized by the sequence readers will face as they transition from student to professional life, giving them the skills they need to move from interviewee to team member to leader.

Focuses on actual life experiencesfrom critically viewing persuasive public campaigns to making business and health care decisions. By combining the rhetorical/critical and social scientist research on persuasion with applications to students everyday lives, the book helps readers understand, analyse, and use persuasion in their life and career.