S. Tamer Cavusgil Bücher

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today

For courses in Business, this text caters to millennial students, the most diverse and educated generation. It addresses the challenges of today's technological age and evolving economic environment, driven by the Internet and multimedia. By tackling issues like the competitive job market and the hurdles faced by advanced economies, the material prepares students for international business in a modern context. The Fourth Edition engages millennials by leveraging their reliance on technology, ambition for achievement, community involvement, and desire for meaningful skills applicable to their careers. The authors recognize what motivates millennial students and align the content with their aspirations to foster successful careers in international business. MyManagementLab® is not included; if it's a required component, students should consult their instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when mandated by an instructor. Instructors can contact their Pearson representative for further details. This online platform offers personalized learning through a variety of interactive, engaging, and assignable activities, encouraging students to actively learn and retain challenging course concepts.